Svenja Tong is a London-based graphic designer working across publication, identity and digital design, developing visual systems spanning print, spatial and online platforms.

Her practice is grounded in editorial thinking as a method for organising, sequencing and shaping how information is experienced over time. Working across books, visual identities, websites and exhibitions, she develops systems that connect content, typography, image-making and production into cohesive visual languages.

Alongside commissioned projects spanning publishing, exhibitions, hospitality and institutional contexts, she is the co-founder of The Sandwich Club, an independent book design and publishing studio focusing on small-batch publications.

Her work has been presented internationally through book fairs, exhibitions and talks including Tokyo Art Book Fair, Singapore Art Book Fair, ICA and Typostammtisch Berlin. She has also contributed to teaching at Central Saint Martins and London College of Communication, and served as a jury member for The One Club Young Ones ADC 2026.
Svenja Tong,生於香港,現居倫敦的平面設計師,專注於出版及視覺識別等,透過文字、圖像、字體與結構系統,建立跨越印刷、空間與網站等不同形式的視覺語言。

她以編輯思維作為設計方法,關注資訊如何隨時間被閱讀、組織與感知,並將此方法應用於書籍、品牌識別、網站及展覽等不同形式之中,連結內容、版面、製作與閱讀經驗。

她共同創立獨立出版單位 The Sandwich Club,專注於小批量出版物及書籍設計,並持續探索地方、移動與記憶之間的敘事關係。

其作品曾於東京藝術書展、新加坡藝術書展、倫敦ICA、柏林 Typostammtisch 等國際平台展出,並參與中央聖馬丁藝術與設計學院(Central Saint Martins)及倫敦傳播學院(London College of Communication)的教學,亦擔任The One Club Young Ones 評審。

Services

Editorial Design
Book Design

Visual Identity
Exhibition Graphics
Website Design
Print Design

Art Direction
Bespoke Typography


Contact

hello@svenjatong.com
Instagram
LinkedIn

Available for freelance, commissions and collabrations. Please get in touch to discuss a possible project collaboration.



Past Clients & Collaborators
  • Knowledge Quarter Kings Cross
  • London Canal Museum
  • Being Hong Kong
  • Ealing London Borough Council
  • Studio ATOF
  • Caudalie
  • The Macallan
  • SID Magazine
  • London College of Communication
  • Central Saint Martins
  • Botanique Workshop
  • Pantechnicon
  • Café Kitsuné
Press & Publication
  • A Line Which Forms A Volume 9, Symposium & Research Journal (UK) (2026)
  • Being Hong Kong, Spring 2025 (HK) (2025)
  • TypeParis Interview (FR) (2024)
  • Being Hong Kong, Autumn 2023 (HK) (2023)
  • FLAT43 Studio Interview (TW) (2023)
  • Being Hong Kong, Spring 2020 (HK) (2020)
  • Being Hong Kong, Autumn 2019 (HK) (2019)
Exhibition & Showcase
  • Bergen Art Book Fair (NO) (2026)
  • Between Grain, Ink, and Pages, WURE AREA (HK) (2026)
  • Tokyo Art Book Fair (JP) (2025)
  • Vienna Art Book Fair (AT) (2025)
  • Where the Speckles Fall Soft, Silk Tea Bar x The Sandwich Club Exhibition (SG/ UK) (2025)
  • Riso Studio 2026 Calendar Exhibition, 3678 Space (HK) (2025)
  • Singapore Art Book Fair (SG) (2025)
  • Sold Out Book Fair (UK) (2025)
  • ICA Glue Book Fair (UK) (2025)
  • A Bigger Book Fair (UK) (2025)
  • Typostammtisch Berlin (DE) (2024)
  • Tokyo Art Book Fair (JP) (2024)
  • Singapore Art Book Fair (SG) (2024)
  • BOOKED: Hong Kong Art Book Fair (HK) (2024)
  • Kuala Lumpur Art Book Fair (MY) (2024)
  • Ghent Art Book Fair (BE) (2024)
  • Taipei Art Book Fair (TW) (2023)
  • Tokyo Art Book Fair (JP) (2023)
  • TypeParis Typeface Showcase (FR) (2023)
  • Singapore Art Book Fair (SG) (2023)
  • BOOKED: Hong Kong Art Book Fair (HK) (2023)
  • Fanzinest Vienna Art Book & Zine Fair (AT) (2023)
  • Bound Art Book Fair (UK) (2023)
Teaching

  • Jury, The One Club, Young Ones ADC (US) (2026)
  • Guest Lecturer, MA Graphic Media Design, London College of Communication (2026)
  • Print & Production Unit, Year 3 BA (Hons) Graphic Communication Design, Central Saint Martins (UK) (2025)
  • Teaching Assistant, BA (Hons) Graphic Communication Design, Central Saint Martins (UK) (2024-2025)
  • Digital Print & Risograph Technician, Central Saint Martins (UK) (2022-2026)